In order to know exactly what our target audience would expect and want in a Teen Romance film to influence our own opening, as a group we had to find out information from our target audience. One of the ways which we did this was creating an online survey for people to fill out, our survey consisted of 6 questions. These questions asked basic questions about the audience, what Teen Romance films they had seen, and what they expect to see in these types of films.
We were then able to analyse the results to see a clear indication of what our target audience want in a Teen Romance film.84% of the people that answered our interviews were females so we can interpret that because mainly females have answered the questions, these are the people who would want to want such a film. At least 10 of the people have watched each of the films, this lets us know that we are looking at the right types of films and we can look at these films to see what our target audience would therefore like in a film. We could do this by further analysis and picking out the ideas from each to form our own when we come to plan our opening. As a whole, the people who answered our questionnaires seem to consider all of the factors that contribute to a film important but in particular the characters. We can therefore use this to make detailed character profiles and make the right decisions for the characters and casting. We can also infer from the graphs that the most common setting found in a teen film is a school - over a house/bedroom- but this may be because the place of education is where we get to see the character interact and see their relationships with one another.
As a group, we were then able to identify key interests (a question which we had asked in our survey monkey) so that we could add key interests of our target audience into our opening so that it was relatable and something that the target audience would enjoy watching. We produced 3 graphs for different age ranges to distinguish age differences in interests so that we knew what to include and what not to include in our own opening based on age. We can use all of our results to decide later on the little details that will make up our film and entice the audience.
We then decided to use a focus group to find out opinions on previous Teen Romance films. Our group consisted of females aged 16 to 18. We showed the group 2 openings, although we had firstly planned to show an opening with a voice over and one without, and also one with a female protagonist and another with a male protagonist. However, due to technical difficulties were not able to do so, but ensured that we asked for preferences of these two options within the focus group. The two openings that we showed to the focus group are 'The Perks of Being a Wallflower' and 'The Art Of Getting By'
Our focus group:
http://www.youtube.com/watch?v=6QHDrkbys1o
We were then able to understand that the target audience shows preference for a voice over so that they have a chance to share a connection with their character and also preferred a quick starting film, with short titles. Our focus group also had a mixed opinion on which enticed them to continue watching, the group was split between the detail of the Perks of Being a Wallflower and the enigma of the Art of Getting By alongside the fact that it was straight to the point. However most said that they preferred the way that the Art of Getting By got into the narrative quite quickly; something which we would have to do in our film because of the limited time we have (a few minutes). focus group liked the personalisation of Perks but did not particularly like the statistics represented in the Art of Getting By. The focus group also found the soundtrack important and preferred 'Perks' for this reason because of its upbeat song to set a more relaxed mood.
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