Wednesday, 29 January 2014

Moodboard

Based on my group's survey, interviews, and focus group we were able to create a moodboard to demonstrate the overall 'feel' of our target audience and who we were trying to attract.


From knowledge of previous films and preferences made by our target audience our group put together an arrangement of images to connote our target audience. From research, we found that a typical character used in the Teen Romance genre is an outcast. For this reason we intertwined images linking to this. These including books, film and music lyrics and music. We want to attract a more mature audience and so the elements included were not typically girly (for example shopping, make up) but instead we wanted to create a more realistic version of teens, like some Teen Romance films do, and an outcast is a typical personality type found in teens. We wanted to make a more representational image of teens so that the audience can actually relate to the film, which was voted as being important in a Teen Romance. We wanted to show the general feelings of loneliness that is felt by teens, and we felt that the bird cage was a suitable image for this. The birdcage connotes the feeling of being 'trapped', teens are trapped under typical expectations of their generation and for this reason we want to make our film a real representation of teens, like most Teen Romance Dramas do. We included some music based iconography for example a guitar, headphones and record. We believed that outcasts have a key love for music because it allows them to escape from their problems, this is the same for reading, writing, bike riding, sleeping and doodling. We included some quotes from other Teen Romance Drama films like the Perks of Being a Wallflower, and just general quotes for example "write about me sometime", this connotes the need for love and the key hobby (again) of writing and reading.

Research

In order to know exactly what our target audience would expect and want in a Teen Romance film to influence our own opening, as a group we had to find out information from our target audience. One of the ways which we did this was creating an online survey for people to fill out, our survey consisted of 6 questions. These questions asked basic questions about the audience, what Teen Romance films they had seen, and what they expect to see in these types of films. 



We were then able to analyse the results to see a clear indication of what our target audience want in a Teen Romance film.84% of the people that answered our interviews were females so we can interpret that because mainly females have answered the questions, these are the people who would want to want such a film. At least 10 of the people have watched each of the films, this lets us know that we are looking at the right types of films and we can look at these films to see what our target audience would therefore like in a film. We could do this by further analysis and picking out the ideas from each to form our own when we come to plan our opening. As a whole, the people who answered our questionnaires seem to consider all of the factors that contribute to a film important but in particular the characters. We can therefore use this to make detailed character profiles and make the right decisions for the characters and casting. We can also infer from the graphs that the most common setting found in a teen film is a school - over a house/bedroom- but this may be because the place of education is where we get to see the character interact and see their relationships with one another.


As a group, we were then able to identify key interests (a question which we had asked in our survey monkey) so that we could add key interests of our target audience into our opening so that it was relatable and something that the target audience would enjoy watching. We produced 3 graphs for different age ranges to distinguish age differences in interests so that we knew what to include and what not to include in our own opening based on age. We can use all of our results to decide later on the little details that will make up our film and entice the audience.




We then decided to use a focus group to find out opinions on previous Teen Romance films. Our group consisted of females aged 16 to 18. We showed the group 2 openings, although we had firstly planned to show an opening with a voice over and one without, and also one with a female protagonist and another with a male protagonist. However, due to technical difficulties were not able to do so, but ensured that we asked for preferences of these two options within the focus group. The two openings that we showed to the focus group are 'The Perks of Being a Wallflower' and 'The Art Of Getting By'
Our focus group:
http://www.youtube.com/watch?v=6QHDrkbys1o

We were then able to understand that the target audience shows preference for a voice over so that they have a chance to share a connection with their character and also preferred a quick starting film, with short titles. Our focus group also had a mixed opinion on which enticed them to continue watching, the group was split between the detail of the Perks of Being a Wallflower and the enigma of the Art of Getting By alongside the fact that it was straight to the point. However most said that they preferred the way that the Art of Getting By got into the narrative quite quickly; something which we would have to do in our film because of the limited time we have (a few minutes). 
focus group liked the personalisation of Perks but did not particularly like the statistics represented in the Art of Getting By. The focus group also found the soundtrack important and preferred 'Perks' for this reason because of its upbeat song to set a more relaxed mood. 

Analysis of Teen Romance films

I then began to look closely at individual Teen Romance films and pick out various elements to the films:

Now Is Good: 

CREATION OF ENIGMA
The audience are first introduced to the main character through a steamed mirror, which is then wiped away and the character is revealed. As a first impression of the character, the audience are not aware of who this character is, but can suggest that the character conforms with ideology of a care for appearance that teens share. An enigma is created because the audience know so little about this character. The audience question who the character is, where she is, who she is with and what she is doing. The audience are then made aware of an illness of this character, but are not made aware of what the illness is, again creating enigma.

INTRODUCTION TO CHARACTERS

We are first introduced to the main character through a  close-up is face onto the character, which allows the audience to take in her appearance. It is almost as if she is talking directly (although it is a voice over) to the audience, thus creating a close connection and relatability factor between the character and the audience. The red short dress that we first see the character wearing withholds sexual connotations and shows a provocative side to the character, although this idea is dismissed as the opening continues. We are secondly introduced to the main character’s friend which not only shows her importance in the narrative, but also shows the theme of friendship.

SETTING UP PLOT

The audience are introduced at first to themes of sex, a common theme in the Teen Romance film. The audience can tell from this and the anchoring dialogue that rebelliousness of the character will follow. The audience begin to relate and connect with the main character, we also begin to understand her problems and troubles and sympathise for her, the audience already want to find out more about the character with the illness, we can tell from the focus on the illness that the film will be based upon this factor.

PACE AND RHYTHM
Straight cuts are used in the introduction of Now Is Good to create realism for the audience so that they can feel a part of the narrative and can follow the story with inclusion so that they can relate to the characters. This idea is also demonstrated through the slow paced feeling that is distinguished. The slow moving shots allow the audience to familiarise themselves with the characters.

 
 MOOD AND TONE
A non-diegetic voice over is used in the beginning of the film. Only the audience can hear the voice-over despite there being two characters in the shot. The audience feel as though the character is confiding in them, creating a level of trust between the character and the audience. The secrecy of the voice over is also reflective of the characters (and reflective of teens) being outcast and not able to confide or trust others. There is also a non-diegetic soundtrack in the background. The soundtrack of the extract begins to be slow, and almost eery, which creates mystery, this reflects the way in which teenagers keep themselves to themselves and in a way can be mysterious.




Nick and Norah's Infinite Playlist:

CREATION OF ENIGMA
We are first introduced to the film through off-screen dialogue. The audience hear two voices but the visual component of the opening is not shown, instead showing the surroundings. This creates an enigma because the audience do not know who the two characters are.

INTRODUCTION TO CHARACTERS

The audience are first introduced to the character whilst he is taking an important phone call. This is significant because the phone call seems to be private , but it is almost as if the character is allowing the audience to hear it, almost creating a bond between the audience and the main character. The character’s friends are then introduced, but are never in the same shot as the main character. This may suggest common issues for teenagers that even though they have friends, they still feel alone and outcast, this is reflective of the narrative. 

SETTING UP PLOT

Themes of love and heartbreak are introduced into the narrative through a desperate phone call, the audience begin to sympathise with the character and his quest into getting his love interest back, it is something that teens will be able to relate to.

PACE AND RHYTHM 
Straight cuts are used within the beginning of the sequence and create realism so that the audience can feel a part of the film and follow the story with inclusion so that they can relate to the characters. The pace of the opening is fast, lightening the mood of the sequence to almost make the narrative seem humorous, as if the male character's situation is something to be mocked. 


MOOD AND TONE
A soundtrack is used in Nick and Norah's Infinite Playlist. The soundtrack in the background  of the opening of the film is slow and poignant , demonstrating the mind set of the character as being troubled, a key theme in teen films. The doodled titles give the opening of the film a child-like and youthful atmosphere.

 


The Perks of Being a Wallflower:
CREATION OF ENIGMA 
The audience are first presented with a car journey. The car journey is a symbol of the life journey that the characters are going to make , however to begin with, the audience are unaware of is going to be involved in the journey and where it is going to lead them. The audience are then introduced to a character and are made aware of possible problems that the character is dealing with, however an enigma is created because the audience are unaware of details about this character and his problems.

INTRODUCTION TO CHARACTERS

The audience are first introduced to the character whilst he is writing an important letter. He is reading out what is being written. This is significant because the letter seems to be private, but it is almost as if the character is allowing the audience to hear it, almost creating a bond between the audience and the main character.  We are also made aware in the voice over that the character rarely speaks to people, this makes it significant because  he is talking to the audience. We also hear the voice over as the  character imagines walking down the school corridor, the audience are sharing the experience with the character.

SETTING UP PLOT
Ideas of mental illness are presented to the audience. We are made aware by the letter that the character has  problems mentally that cannot be fixed, again aligning with ideas that teens are troubled or in trouble. The audience are also made aware of the loneliness of the character. Because of the letter and the voice over, the audience are made aware that the character is an outcast and struggles to be around people.

 
PACE AND RHYTHM
Dissolves and slow motion are used to give a sense of slowness,  conveying a sincere feeling for the audience. The slowness of the editing also enables the audience to fully view the character and in turn almost getting to know this character

MOOD AND TONE
Although the non-diegetic soundtrack is not completely  upbeat and energetic, it also isn’t a poignant song. It  brings a “chilled” atmosphere to the opening of the film, It is almost relaxing the audience whilst introducing them to the character (due to the love-related lyrics).



The Last Song

CREATION OF ENIGMA
The first thing that the audience are presented with is a fire, the audience are not aware of any details of the fire, but we can suggest that the concept will have some sort of relevance to the narrative. Within the first few minutes of the extract, little is known or introduced to the audience. They do not know who the characters are and why they are travelling somewhere. The main character does not talk to the other characters enough to feed the audience with information, however this may also suggest that the character is held back and an outcast to her (presumable) family.

INTRODUCTION TO CHARACTERS

Although other characters (like the firemen) are seen before the main character, the audience do not see their face. However, the first full faced character that they see is a female, suggesting her importance in the narrative, The character is sleeping too, which could suggest the laziness associated with teens.We are also introduced to the first character’s family and we learn within the first few minutes of the film that the character has a very unsteady relationship with her family. Because we know so little about the character, and there have been no voice-overs or close ups, the audience cannot necessarily relate to or form a relation to the character. This may suggest a lot about the character being extremely cut off from others. 

SETTING UP PLOT
Ideas of a troubled teen are introduced to the audience. 
We are first introduced to a fire of a building, which is then cut to the sleeping girl, The audience are led to presume that the fire had something to do with the girl. This suggests to the audience that she is a rebellious character and that the narrative may be based around this fact.  This idea is also supported when we find out that the character has been arrested before.

PACE AND RHYTHM
Straight cuts are used to create realism in this extract. This realism is reflective of the situation and suggests that the narrative is ordinary and what is expected from a teen, for example her laziness and attitude.

MOOD AND TONE
The non diegetic soundtrack is very dramatic sounding, which aligns with the visual element of the film. The soundtrack provokes a sense of fear and allows the audience to anticipate what is happening  within the narrative.The soundtrack is then cut off by the dialogue of the characters but then a more slow poignant soundtrack is used when the father is in shot. The difference in soundtrack creates a different feeling for the audience, at first the audience were prepared for drama, and then a poignant soundtrack appears,. This could suggest that the father has a lot of emotionally significance to the narrative, but the audience are unaware of why.
 
 





 



 
 

Tuesday, 28 January 2014

Our chosen genre

Our group decided on a coming of age 'Teen Romance' genre. To begin my individual research, I began by creating a mindmap on key features of Teen Romances from my own original knowledge. These features were:

-Iconography
-Stock settings
-Stock characters
-Stock themes
-Narrative-Plot


I then decided to look deeper into the genre by identifying these features from actual Teen Romance films. I found various examples from this genre, these were:

The Perks of Being a Wallflower


Nick and Norah's Infinite Playlist

Now is Good

The Art of Getting By

The Last Song


From these films, and the knowledge of my group, we constructed a typical list of features that appear in the Teen Romance genre:

Stock Settings:
School/college
Bedroom
Train station
Streets
Homes
Park
Concerts
Shopping centres
Library
Cafe/Restaurant

Stock Characters:
Troubled teenager that the audience can relate to
Enemy (protagonist)
Family of main character (often the 'donor' of advice)
Class mates
Teachers
Therapist
Bullies (villian)
Outcast characters
Mourner

Themes:
Love and lust
Friendship
Sex
Betrayal
Rebelliousness
Abuse
Companionship

Narrative:
2 separate troubled characters who meet, the audience follow their separate lives
1 character is followed who meets potential lver
Popularity vs unpopularity
Outcast vs normality
Girl vs Boy

Iconography:
Computer/laptop
Mobile phone
Drugs
School essentials

Introduction to our coursework.

Where to begin:
To begin our coursework, as a group, we considered how and what we were going to be researching to influence our own work. We decided on suitable ways to gather information, these included interviews, questionnaires and focus groups: